Who We Are ?

Mini Group is a proudly East African conglomerate with deep roots and bold ambitions. Established in 1970 with a single bakery in Mombasa, we have grown into a diversified group of companies spanning multiple industries and countries — including Kenya, Tanzania, Uganda, India and UAE. From our humble beginnings in baking, we’ve evolved into a multi-sector powerhouse with operations in real estate, construction, trading, manufacturing, hospitality, telecommunications, and more. Despite our broad portfolio, baking remains at the heart of our business — with Supa Loaf and Akiyda standing tall as beloved household names across East Africa.Today, Mini Group directly and indirectly employs over 10,000 people, delivering quality products, services, and experiences that enrich the lives of millions. 

Our Vision

To lead and grow a dynamic group of companies across East Africa, delivering long-term value to our shareholders, empowering our employees, and positively impacting the communities we serve.

Our Mission

To nurture a high-performing, innovative, and inclusive workforce by aligning our people, processes, and purpose with world-class standards — driving excellence across every division of Mini Group.

Our Core Values

Accountability

We take ownership of our actions and outcomes. It’s about delivering on commitments, owning mistakes, and continuously striving to improve.

Diversity, Equity & Inclusion

We value every voice and create space for all to thrive. Everyone deserves to feel respected, heard, and empowered.

Resilience

We adapt, recover, and grow stronger through challenges. It’s about staying focused and positive, even in adversity.

Honesty & Integrity

We do the right thing, even when no one is watching. These values foster trust and transparency.

Sustainability

We act today with tomorrow in mind. Our choices must support long-term success for our people, communities, and planet.

Empowerment

We trust and support people to take initiative and grow. Everyone has the potential to lead from where they are.

Collaboration

We achieve more when we work together. Teamwork and open communication drive shared success.

Community Impact

We strive to make a positive difference beyond our walls, uplifting the communities we serve.

Latest News