MG

Generic Brands Limited is a consumer goods distribution company under Mini Group, focused on delivering quality, affordability, and convenience to customers across Kenya. The company specializes in the importation, distribution, and marketing of a wide range of everyday products that serve both urban and rural markets. Through an integrated supply and retail chain, Generic Brands ensures reliable access to essential goods while maintaining high standards of customer service and brand representation. With a strong logistics network, efficient inventory systems, and deep trade relationships, the company plays a key role in Mini Group’s retail and FMCG strategy—making trusted, value-driven products accessible to all Kenyans.