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Jisaidie Trade Credit Ltd is Mini Group’s financial services arm, established in 2000 to provide accessible and flexible microfinance solutions to individuals and businesses across Kenya. The company specializes in logbook loans, salary check-off loans, and tailored credit packages for salaried employees and SMEs. With a focus on innovation, customer trust, and digital transformation, Jisaidie plays a key role in promoting financial inclusion and supporting the economic growth of clients across the country.