We wish to fill the vacant position of a Marketing Manager, based in Nairobi, Mini Group of Companies is a dynamic and diversified organisation committed to excellence and innovation across our operations.

Reporting directly to Management, the Marketing Manager will be responsible for leading the development and execution of marketing strategies to build brand presence, drive consumer engagement, and increase sales across a wide FMCG product portfolio. The role requires a strategic thinker who can oversee innovative campaigns, align cross-functional teams, and optimize marketing efforts for maximum impact.

Marketing Strategy & Execution:

• Develop and implement integrated marketing plans and campaigns aligned with company objectives.
• Manage promotional activities including in-store activations, influencer partnerships, live events, and digital marketing.

Brand Management:

• Ensure brand consistency across all touchpoints and marketing channels.
• Collaborate with Sales and Procurement teams to align promotions and supplier support.

Market Analysis & Insights:

• Conduct market research and competitor analysis to identify trends and opportunities.
• Use data and analytics to measure campaign effectiveness and guide decision-making.

Budget Management:

• Manage and report on marketing budgets and resource allocations.
• Ensure cost-effective execution of all campaigns.

Team Leadership:

• Lead and mentor the marketing team by setting objectives and supporting growth.
• Collaborate with Sales, Procurement, and Operations for aligned execution.

Digital & Social Media:

• Oversee social media strategy, digital advertising, and other online engagement initiatives.
• Enhance online brand visibility and customer interaction.

Events & Partnerships:

• Coordinate exhibitions, brand activations, sponsorships, and partnership campaigns.
• Manage relationships with influencers, media outlets, and marketing agencies.

Reporting & Documentation:

• Prepare marketing performance reports and maintain records of campaign activities.
• Track market trends and internal KPIs to support continuous improvement.

• Strategic marketing plans aligned with company goals.
• ROI-based reporting on marketing campaigns and spend.
• Increased brand awareness, customer engagement, and sales growth.
• Well-documented marketing activities and results.
• Efficient cross-functional collaboration with Sales, Procurement, and Operations.
• Team growth and development within the marketing department.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing leadership roles, ideally within FMCG.
• Strong background in both traditional and digital marketing.
• Proficiency in data analytics, social media, and content management tools.
• Experience in team leadership, campaign execution, and stakeholder engagement.

• Strategic thinking and innovation.
• Excellent communication and interpersonal skills.
• Strong analytical and project management abilities.
• High attention to detail and brand consistency.
• Ability to work in fast-paced environments and manage multiple projects.

• Based in Nairobi, with occasional travel for activations or events.
• Flexibility to work extended hours during campaign periods or special events.

Interested and suitably qualified individuals should forward their application letter and updated CV only to the Groups Talent Manager at careers@minigrp.com, quoting “Marketing Manager” in the subject line, to be received by COB, 15th August 2025

• Only shortlisted candidates will be contacted, and interviews will be on a rolling basis.
• Internal candidates should apply through their respective Line Managers.
• Successful candidate(s) will undergo background checks.