Mini Group of Companies, through its subsidiary Generic Brands Limited, has officially launched Kikapu Chetu, a dynamic Kenyan online store designed to bring affordable household products, groceries, and personal care essentials directly to customers’ doors.

Accessible via kikapuchetu.co.ke, the platform debuts with exclusive launch discounts and a fast delivery promise — within 2 hours in Nairobi and 24 hours nationwide — backed by Mini Group’s extensive logistics network.

Everyday Essentials at Your Fingertips

Kikapu Chetu offers a wide product range across:

• Home & Cleaning – storage, organization, cleaning tools
• Health & Beauty – skincare, haircare, oral care, baby items
• Food & Beverages – snacks, beverages, pantry staples
• Plus Sports & Outdoor, Office & School Supplies, and Pet Essentials

The store’s Launch Sale features bundle deals and multi-saver offers to help customers save more while enjoying quality products.

A Strategic Move by Generic Brands Limited

Generic Brands Limited, part of the Mini Group, is known for delivering high-quality, affordable generic brands across Kenya. The launch of Kikapu Chetu marks a strategic expansion into digital commerce, aligning with the Group’s vision of making essential products more accessible, affordable, and convenient for all Kenyans.

“Kikapu Chetu reflects our commitment to blending quality, affordability, and convenience through technology. We are excited to connect directly with customers nationwide,” said a spokesperson for Generic Brands Limited.

Built on a Proven Model

With Kenya’s growing appetite for e-commerce platforms, Kikapu Chetu enters the market as a timely solution, offering the speed, affordability, and convenience that today’s shoppers expect. By combining competitive pricing with a reliable delivery network, it is well-positioned to replicate the success of other high-growth platforms in the region.

Learn more at: www.kikapuchetu.co.ke